Well-Established Provider & Approved Supplier of Bespoke Furniture Solutions

Offering an extensive range of high-quality, bespoke furniture, the company primarily operates across the hospitality, marine, and healthcare sectors. Sourced from specialist manufacturers, the company´s product portfolio includes seating, bedroom furniture, case goods, conference and outside furniture, as well as a comprehensive range of tables. The company continues to innovate its product offering and frequently adds new product lines to its range in order to ensure it remains ahead of emerging trends in the marketplace. 

Key Aspects

• Offers bespoke products, as well as fixed designs, to comply with designers’ schemes and client requirements.
• Provides a nationwide service, delivering products via its own vehicles, consisting of two lorries and a van.
• Approved supplier to major franchisors in the hospitality industry.
• Strong, growing order book for 2022, with the company currently having a total of quotes in excess of £6m, which will lead to further work.
• Despite working predominantly in the hospitality sector, the company remained profitable throughout the Covid-19 Pandemic, expecting to exceed pre-Covid-19 profitability in FY2022.
• High proportion of repeat purchases (75%) affirms strong working relationships and the value of the company’s offering.
• Available capacity and current resources could see operations accommodate a turnover of £5m, before requiring additional support.
• Maintains an enviable reputation within the industry for its high-quality offering and efficient delivery timescales.
• Factory visits are conducted prior to engaging new suppliers, where possible, in order to ensure the quality of operations and capacity can accommodate the company’s requirements. 

Opportunities

• Continue development of the company’s marketing strategy, including further expansion of key social media profiles and utilisation of proven tools such as search engine optimisation, in order to drive brand awareness and boost new custom.
• Opportunity to introduce a dedicated salesperson/team, responsible for cultivating new custom via direct approaches.
• Secure preferred supplier status with a greater number of designers and developers by growing the company’s sales team to develop relationships with more of the over 700 designers identified as prospects within the marketplace.
• Leverage existing relationships within the hospitality sector to grow sales in tandem with the opening of new hotels and restaurants nationwide.
• Strengthen footholds in the marine and healthcare sectors – which currently represent c10% of sales combined - by targeting new customers operating in these sectors and introducing new product lines tailored to these markets.
• Grow market presence by further diversifying existing offering in order to supply a range of furniture for student accommodation and gain entry to the higher education sector.
• Opportunity to expand international operations, identifying Dubai as a key market opportunity, with plans in place.
• Opportunity to tender for a greater number of projects with 5 star, luxury hotels, and generate more high-margin sales.
• An international manufacturer of furniture could secure an established route to market, as well as a secure foothold within the UK, in order to supply an existing portfolio of reputable clients.