Visitor Guidebooks Publisher

England
Real Estate, Lodging & Leisure; Technology, Media, Telecom & Data
Client Code: BN000031922
Turnover (Forecast): £1,547,000
EBITDA (Forecast): £400,000

Specialist publisher of hardback visitor guidebooks for tourist destinations in the UK & Ireland.

Visitor guides cover over 75 locations in the UK & Ireland and contain information on places of interest, restaurants & places of heritage, provided by advertisers.

Key Aspects
  • Unique in the tourism market with no direct competition offering the same quality of product for the same range of locations.
  • Commissions local writers to produce content for all guides, ensuring information is tailored to the local market.
  • Developing digital portfolio for all guidebooks to develop additional revenue streams.
  • Covers over 75 locations with growing opportunities in Europe & North American.
  • All sales generated from advertising & no client concentration due to over 6,000 unique advertisers in the last five years.
Opportunities
  • Potential to expand into Europe & North American regions, having cornered the UK & Irish market.
  • Expanding digital product offering through additional online content & e-books, providing an additional source of advertising revenue.
  • Implement strategic marketing to promote digital content.
  • Bolt-on opportunity for an acquirer operating in this space to integrate a niche, market leading publisher into its portfolio.