Specialist Direct Marketing/Data Owner Providing an End-to-End Range of Services

A specialist direct marketing/data owner offering an end-to-end range of services to optimise a client’s online presence and targeting of consumer profiles. The company uses sophisticated marketing techniques and dynamic technologies to deliver uniquely targeted digital campaigns, based on consumer profiling and expressions of interest, within the travel and retail markets. As well as providing a unique literature fulfilment service, using its bespoke and highly scalable platform, to issue clients’ catalogues and brochures directly to consumers from its specialist facility.

Key Aspects

• Niche market operator with diverse expertise across digital marketing services, including lead generation and nurturing, email marketing, as well as print management and fulfilment solutions for both the retail and travel sectors.
• Twin-track sales model sees the company deliver an effective marketing campaign to target new customers and increase awareness of clients’ promotional literature, and also undertake the resulting fulfilment requirements incorporating bespoke ad hoc fulfilment directly from the client's own websites.
• Accumulated extensive data about its 4 million consumer members since its inception which, as a unique feature, remains extremely responsive.
• Accurate and self-qualified, 100% GDPR-compliant data acquired from consumer's expressed interest, ensuring long-lasting relationships for future lead generation.
• Segmentation tools identify consumer targets based on millions of demographic profiles and expressions of interest and provide greater insight into consumer profiling and key indicators.
• Bespoke automation process across digital platform, from campaign management to request and fulfilment, optimises processes and allows relative autonomy.
• Unique cost-effective solutions – unrivalled by competitors – embedded in a cost-per-lead model offers tangible results.
• Holds desirable and sector relevant accreditations associated with individual IP and dataset, affirming a high service quality with approved processes.

Opportunities

• Lucrative opportunity for an acquirer looking to capitalise on an extensive set of GDPR-compliant data profiles and IP processes optimised over two decades to streamline internal operations.
• Market-leading suite of performance-driven digital marketing solutions are scalable and transferable to a myriad of industries.
• Significant growth opportunity to expand company marketing channel platforms to reach further clients and consumers.
• The ever-evolving landscape of the digital world and marketing represents a significant opportunity for an acquirer to capitalise on and leverage the extensive datasets which have been, and continue to be, gathered by the company since its inception.
• Grow current workforce to secure additional lead generation contracts from both retail and travel sectors to enhance further use of the consumer database.
• Potential for an acquirer to gain a niche offering in the marketing industry, with a robust strategic approach and bespoke systems.
• Opportunity for a similar provider to expand its existing market share by acquiring the company and gaining immediate access to its versatile business model.
• Ideal opportunity for an acquirer, with additional resources and a fresh impetus, to accelerate the company’s business development plans, with a view to driving its future growth.
• Represents an opportunity for a complementary acquirer to expand and diversify its existing offering, and benefit from the significant cross-selling potential of a combined client base.