Full-Service Advertising Agency

Southeast US
Business Services; Technology, Media, Telecom & Data
Client Code: BN000026919
Revenue (TTM): $8,989,425
EBITDA (TTM): $1,013,248

A full-service advertising agency focused on providing digital media products for clients throughout the financial, travel & tourism, healthcare, and restaurant industries. The company specializes in providing “trackable” results, using its completely interactive digital-centric dashboard, offering clients creative, media, account management, and social media services. Specific services include media planning & management, brand development, photography & videography, market research, and search engine optimization (SEO)

Key Aspects

• Gross profit margins averaged 39.1% from 2019 to the trailing-twelve-months (TTM) ending March 31, 2022

• Revenue and adjusted EBITDA grew at compound annual growth rates (CAGRs) of 6.6% and 8.4%, respectively, from 2019 to the TTM ending March 31, 2022

• Management notes that 96% of gross profit (GP) in 2021 was derived from clients with recurring revenue contracts

• Strong management team, with each member having more than seven years of industry experience

• In operation for more than 20 years

• Strong agency network with several other advertising and marketing agencies around the country, many of which have been working with the company for more than 10 years

• Return on investment (ROI) focused, specializing in providing trackable results to clients via Google Data Studio

• Organizationally sound with a strong operations manual, policies, and procedures, as well as a clean server and highly organized client files

• Currently has several long-term contracts in place, most of which are expected to be renewed following their expiration date

Opportunities

• Focus on expanding services to other areas throughout the US

• Continue to develop new services offered, as well as evolve current marketing and advertising services available

• Leverage the training tools the company currently has at its disposal by offering programs and seminars to team members to further enhance their skillset

• Capitalize on the company’s hybrid work environment by acquiring new, talented team members from across the country

• Focus on penetrating other campaigns and industries the company currently serves 

Headquartered

• Southeast US 

Current Markets

• The company primarily services the financial, travel & tourism, healthcare, and restaurant industries throughout the Southeast US. The company also provides services to the consumer-packaged-goods (CPG), education, nonprofit, and behavioral health industries. 

Real Estate

• The company currently operates from a 3,200 sq. ft. facility, leased from an unrelated third party.