Wholesale Specialty Dessert Retailer

This offering is three entities registered in two states, operating collectively as well as independently, providing egg-free, gourmet, edible dessert products wholesale to large and small retailers nationwide. The business also serves its products at a retail café store location. 

Key Aspects

• FYE 2019 revenue of $6.9 million
• Offers one of the few convenient, ready-to-eat/on-the-go cookie dough products available
• Pioneers in the edible cookie dough market
• Retail café store scalable through franchising
• Highly experienced and dedicated employees
• Excellent relationships with major retailers nationwide
• Current licensing relationship with Oreo® brand
• Vegan and gluten-free options
• Showcased on multiple television programs
• Products offered in thousands of retail locations nationwide

Opportunities

• Further penetrate the food service industry by offering bulk cookie dough tubs to additional food establishments such as chain restaurants and ice cream and froyo shops
• Expand brand awareness to reach additional major retailer customers
• Further invest in marketing and advertising online for additional e-commerce sales
• Establish the franchising of the business’ retail café store
• Invest in a management and sales team with connections in the food service industry
• Negotiate manufacturing and packaging costs with current product processor or bring manufacturing in-house
• Expand the product line to include additional flavors
• Negotiate lower costs for LTL and TL transport for dry and refrigerated goods

Current Markets

• The business’ products are offered on a nationwide basis at supermarkets, convenience stores, club stores, and gas stations. Key retail customers include Walmart and Sam’s Club. The business also sells products at a retail café store.

Real Estate

• The business leases an 850 square-foot retail space from an unrelated third party. Due to 90% of the staff working remotely, no office space is needed.