Niche Organization Focused on Home Security and Door Security Solutions BN000038688
Midwest US
Construction
The company provides door security solutions and home protection products to protect and secure families and their property, providing a range of solutions to best fit each client’s application and needs. The company has a complete line of door security and repair products. The products are not only used as a security measure, but also serve as a proven method of protecting clients' investment in their property.
Key Aspects
· Niche organization focused on safe-guarding homes and property with patented door security solutions that reinforce existing doors
· With limited resources, the company developed multi-channel national distribution network to include Lowes, Menards, Amazon, Home Depot Pro, ACE, and more
· Product line provides cost effective and easy way for apartment owners and large portfolio owners to protect their assets
· Products are specifically required by Fannie Mae after a break-in has occurred
· Wide variety of innovative and clever solutions currently available
· Industry leader and pioneer with low direct competition
Opportunities
· Both B2B and B2C opportunities exist
· Demand for home protection products increases during economic recessions
· Great product line to enhance existing portfolio of home security and home-improvement products, among others
· National growth – the company’s revenue is concentrated regionally while products are relevant nationwide
· Large untapped markets exist nationwide due to limited exposure
· Foundation and infrastructure are in place for growth in existing market and expansion into new markets
· Expand current marketing efforts to increase brand positioning and awareness
Headquartered
· Southeast United States
Current Markets
· Home security and home-improvement, apartment complexes, and large portfolio property owners
Real Estate
· The company operates from a 10,000 square foot facility leased from an unrelated third party. There is room to grow in the current location.