Lead Generating Digital Marketing Firm

Southeastern US
Business Services; Technology, Media, Telecom & Data
Client Code: BN000046221
Revenue (Tax Returns): $3,948,594
EBITDA (Tax Returns): $1,072,056

The company is a boutique marketing agency that generates leads through online marketing solutions such as email marketing, display, social media, and native advertisement. The company owns all marketing campaigns, giving complete control over its marketing sites and the lead data produced. Lead management is controlled through proprietary in-house code. The company has over 12 years of experience providing lead generation and data management services to support clients’ return on investment (ROI) goals.

Key Aspects

• Revenue and adjusted EBITDA grew at compound annual growth rates (CAGRs) of 7.6% and 18.4%, respectively, from 2018 through 2021

• Gross profit (GP) margin averaged 30.9% from 2018 to 2021

• In-house proprietary code allowing the company to manage and control all aspects of its marketing campaign

• Operates using a pay per lead (PPL) model

• Rights to lead data are retained with the company

• Over 70 domain names for various campaigns and industries

Opportunities

• Capitalize on two marketing campaigns under development, with one containing a tree ping system

• Expand clientele within existing campaigns

• Increase client outreach and publisher channels

• Benefit from the company's lean operational structure to continue organic growth

• Capitalize on the growing digital marketing industry Headquartered 

Current Markets

• Leads are generated for companies operating in the in-home warranty, precious metals, tax debt, timeshares, and credit repair industries, with predeveloped proprietary tools to service many other trades. Leads are generated from across the United States. 

Real Estate

• The company operates in a remote format, with daily operations designed to be managed remotely.