Custom Aftermarket Automotive Parts & Lights Manufacturers

The offering includes two thriving e-commerce brands. One company is a highly rated and popular e-commerce automotive brand selling customizable aftermarket automotive parts and accessories; the other company is an LED light brand focused on off-road/overland applications for vehicles. The two brands work together functionally and visually to offer customers a great value-based offering.

Key Aspects

• Brands are stable, portable, and highly profitable and operate in an efficient, direct-to-consumer model via e-commerce platform
• Made-to-order manufacturing system collects payment for orders before producing, generating high cash flow, limiting returns and enabling a compelling business model rarely seen in the industry
• Unit economics of $700+ Average Order Value (AOV), 50%+ Gross Margins (GM), and $80 Customer Acquisition Cost (CAC) provide first-order profitability on marketing dollars
• Experienced management team in place which manages fully electronic workflow; equipment upgrades have led to expanded capacity and optimized labor ratios

Opportunities

• Utilize available machine capacity to accommodate growth in demand
• Grow sales efforts into B2B via partnerships & large fleet sales
• Continue to develop product offerings to appeal to a larger customer base
• Use available tech stack and manufacturing equipment to create similar products in new categories outside of automotive

Headquartered

• Northwest U.S.

Current Markets

• Both companies utilize a common e-commerce platform (Shopify Plus) to serve U.S. customers in the aftermarket 4x4 and off-road automotive industries.

Real Estate

• The two companies operate from a 13,000 square-foot facility which is leased from an affiliated party. Management notes that the lease is assumable by new ownership.