Electrical wholesaler servicing major motor manufacturers, power generators, general contractors and retail customers

Our client is a leading electrical wholesaler supplying primarily B2B contractors servicing major motor manufacturers, power generators, schools, hospitals, and general construction in East London and surrounding areas. The Company offers a range of product categories including electrical, cable & wire, lighting, renewable energy, switches & sockets, high voltage switchgear and more.

Key Aspects

• Leading electrical wholesaler supplying customers in East London and surrounding areas
• Primarily B2B customer base and facing no customer concentration risks
• More than 300 diverse and essential clients, including large motor manufacturers, schools, hospitals and others
• Successful tendering for numerous government contracts in the Eastern Cape
• Supported by a strong team of highly qualified staff with substantial combined technical expertise

Opportunities

• Expansion into new geographical markets establishing branches across South Africa
• Hydro-electric power station rumoured to be coming online in the area
• Mercedes Benz production plant expansion upcoming
• Diversification of product portfolio to align with market trends and emerging technologies
• Growing digital presence and marketing to enhance the Company's visibility nationwide

Headquartered

• The Company is located in East London servicing customers in East London and surrounding areas.

Current Markets

• 90% customer retention rate with major customers having been with the Company for many years.
• Management monitor credit applications carefully maintaining bad debts at negligible levels historically.
• The Company has grown its revenue with minimal marketing efforts and employs no external sales staff.