Health food company specialising in third-party packing and retail, known for its quality, affordable health foods

The Company is a dynamic health food packing and manufacturing business that operates as a prominent third-party packer for retailers and brands, specialising in health commodities such as seeds, grains, superfoods, and liquids such as honey and apple cider. With a focus on quality, affordability, and innovation, they have become a trusted private label and packaging manufacturer for a variety of brands stocked at corporate retailers and also have a growing online store that accompanies the physical shop.

Key Aspects

• Diverse product range: Specialising in a wide range of health food commodities – seeds, grains, superfoods, and liquids such as honey.
• Trusted private label & packaging manufacturer: Preferred private label manufacturer for corporate retailers due to high quality, fair pricing, and consistency.
• Innovative retail model: Offering a unique and personal shopping experience with bulk buying options.
• New production facility: Recently moved to a new factory with specialised production rooms, increasing packaging capacity by 65%.
• Active marketing strategy: Utilises a well-presented website, social media, expos, and monthly promotions.
• Established supplier relationships: Key suppliers with long-term relationships, and optimum rates and cash flow from buying in bulk.

Opportunities

• New branding and product launch: Introducing new branding for own products, aiming for mainstream retail and in-house stores.
• B2B contract manufacturing expansion: Exploring smaller-scale B2B contract manufacturing services would allow the Company to reach a larger degree of smaller start-up clients, broadening its client base.
• Exporting to international markets: Identifying opportunities in under-resourced markets like the UK and Dubai.
• Franchising and opening new stores: The is huge potential for nationwide expansion through franchising and opening new stores countrywide.
• Cost optimisation: Continuously sourcing raw materials at better pricing, coupled with optimising costs through bulk purchasing and efficient supply chain management.

Headquartered

• The Company is headquartered in Gauteng and services customers around South Africa.

Current Markets

• The Company serves as a contract manufacturer of prepackaged health foods for major retailers, also catering directly to end consumers in-store.
• The e-commerce platform targets online shoppers, allowing customers to browse and purchase health foods from home.
• The Company is exploring opportunities to enter international markets, identifying under-resourced markets like the UK for collagen and recognising the growing interest in health foods in the Dubai market.