Specialists in performance influencer marketing with proprietary software platforms

This company is a niche marketing specialist enabling global brands, agencies and merchants to tap into the influencer and creator economy. Through a combination of robust SaaS (software-as-a-service) offerings and expert tailored services, the group executes marketing strategies across social platforms through qualified, popular influencers.

Key Aspects

• Serving the entire value chain of the content economy, from influencers to agencies to brands, at all levels of the market
• Proprietary software and services that make connections and manage relationships
• Significant and growing database of content generators and influencers with immense brand-building power
• Recurring subscription model with additional value-added services
• Enabling brands and agencies across the world to benefit from accessing qualified, popular influencers at all levels
• Highly skilled technical and marketing teams

Opportunities

• Take advantage of a growing industry: The global influencer marketing platform industry is expected to grow from $6B in 2020 to $24B by 2024; a compound annual growth rate of 32%.
• International growth through partner network: Expansion into international markets through partnering with digital marketing agencies operating in those territories.

Headquartered

• The software arm of the group is headquartered in Mauritius, while the operational arm is headquartered in Johannesburg, South Africa. The group services clients across South Africa and overseas, with a strong sales drive currently in South America. 

Current Markets

• The group provides a niche service to large blue-chip brands, other advertising and marketing agencies as well as merchants.
• With close to 400 customers serviced over the past five years, 178 active customers in the last month and the largest customer accounting for 14% of revenue, the group has a diverse customer base with minimal customer concentration risk.